BRAND DEVELOPMENT
FOR DRIVING NEW BUSINESS
BRAND DEVELOPMENT
FOR DRIVING NEW BUSINESS
Tara Powers has many talents and a whole lot of energy. Her Powers Resource Center business has been growing at a nice clip, and she has ambitions make even bigger leaps. Preparing for this steep growth trajectory, Tara knew that she had to get clear about the value she offered to her customers. She had to find the right words to describe her client’s problems and how she can help them solve those problems.
PARTNERING
WITH BIG SKY BOLD…
We interviewed a few of Tara’s key customers, listening for the key themes that described the value Tara consistently delivers. We then spent a day together and worked through Donald Miller’s StoryBrand framework. And by the end of that day, Tara had a clear, concise and compelling brand script she could use as she reworked her website and created new marketing materials.